Author: Dwarika Tripathy

We curate ads that would intrigue your target audience!

How to instal SSL on XAMPP and make a website secure with...


XAMPP, ideally a developer’s tool is seldom used to host a real website. But there can be situations otherwise, when you would want to host a real website on XAMPP. The challenge comes when you want to install an SSL certificate and make the website work with https. While there are simple steps to install […]


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The Wrongside of Email Marketing


Email marketing is one of the earliest ways of promotion known to the internet-mankind. It is fool-proof, convenient, quick and has far-reaching consequences. Though one of the traditional methods of marketing, email is more often than not misused, or not used to its optimal advantage. Marketeers seldom realise the reactions their actions would invoke if […]


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Conversion tracking


Conversion tracking is a common term used in e-commerce marketing. It is the average rate of converting potential visitors to the site into regular, paying customers. A great way to enhance online revenue, the process is called conversion marketing optimization. This technique, further applied to Win Loss Analytics and Web Analytics, can be used for […]


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Google Play Store: A Haven For All Apps


The coming-of-age of smartphones has had a substantial effect on our lives and has certainly improved our lives. One such technological advancement is the ingenious combination of an applications store and Google. The Play Store! Google Play Store was first launched in 2008 under the name ‘Android Market’ in smartphones. In the year 2012, Android […]


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Siri Speaker at Your Command


In a statement that has overjoyed Apple lovers, the techno-giant has announced the production of its speakers which have been engineered to incorporate Siri, Apple’s AI. In an announcement made on 5th June, Apple Inc. welcomed HomePod, which uses an Apple A8 chip and comes plus with an enhanced technology. Supported by 7 tweeters in […]


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Trending on INSTA- #Add More Followers!


You ask a five-year old who his best pal is, he’ll give you a name. But ask the same thing to someone who’s fresh out of high school, and he’ll probably say it’s Facebook or Twitter. And the weirdest thing is, this is perfectly natural! Today’s latchkey generation finds comfort in social media; websites like […]


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Google V/s Facebook: What’s better For Your Ads?


Social media has been on an upward slope consistently for a while now. Earlier the world wide web was a mere medium for getting and staying in touch with friends and acquaintances all over the world but today it has grown by leaps and bounds and surpasses all geographical boundaries. Unsurprisingly, e-commerce too depends on […]


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‘App’lying Business Tactics: The Necessity of a Mobile App


In the past decade, mobile apps have grown from insignificant add-ons to a fundamental enterprise. There were times when Google Play and iPhone’s App Store were the only repositories where you could download applications. Today, it is of paramount importance that a business have an application of it own. For your e-business to not only […]


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Google Ad-words too Complex for Small Business


Google has finally acknowledged the complexity of and challenges posed by AdWords in connection to small-businesses. A recent statement released by Google AdWords, an online advertising subsidiary of Google, admitted that its advertising services have become too complicated for small-scale Australian enterprises. What was earlier a simple, DIY procedure, now takes digital expertise to compete […]


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Top 5 Ad Network for Publishers


In general sense when one speaks of online digital advertisements, Google Adsense invariably pops up in mind. So much so that people don’t even consider looking for any alternatives. While undoubtedly Google Adsense is widely used and most popular, there are other players too who might just suit to what you’re looking for. Google AdSense […]


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Explainer Videos: Whats and Hows


With the coming of age of popular websites like Youtube, Vimeo and Netflix, the standard appetite for videos has risen to a gigantic proportions. The tech-savvy audience no longer demands merely readable material. From solving maths to preparation of red sauce and pasta, from changing diapers to bathing a guinea pig, there is perhaps nothing […]


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Online Contests: Bonding and Boosting Business Together


A hundred years ago, a person peeking into the future would have been shocked into silence. The 20th century man would find himself face to face with surplus technological inventions and discoveries. There are so many things the marvel of science has achieved. One of these all-important splendours is the internet. Connectivity and networking have […]


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