Case study of Tata Sponge

Tata Sponge

https://www.tatasponge.com/

A foolproof case study on Web Design of Tate Sponge

The Objectives

Being a brand name that stands for value and trust across the world, Tata Sponge approached us to redesign their website with enhanced functionalities. The objectives that the client set at the beginning of the project are:

The objectives that the client had set at the beginning of the project are:

  • Design and build fully responsive page templates for their new website
  • A complete exhaustive, responsive, user-friendly and accessible content about their products.
  • Build out the brand personality and tone of voice, ensuring brand consistency across all pages

The Results

Tata Sponge had their new website ready as per their requirement with a responsive framework and optimized each of them on the basis of correct SEO analysis. By reviewing the sitemap and user journey we were able to identify efficiencies and streamline the user experience. The CTAs across the site was improved to be clearer, moving above the fold, utilizing interactive widgets to encourage engagement with the user.

Since Tata Sponge represents modern mineral extraction and manufacturing services, so we looked at the tone of voice knowing that the most effective brand copy style talks directly to its audience in a language they recognize, relate to and feel comfortable with. That was the key insight we required to provide all the information on site and encouraging visitors to learn about opportunities and products. We ran predictive eye-tracking analysis across our new design which gave us further results and recommendations and allowed us to continually optimize, hone and refine the site to ensure a thorough and positive user experience.

  • With the correct digital marketing and SEO strategies, we achieved the top ranking #1 on Google Search results for keywords like sponge iron, sponge iron factory, and other related keywords.

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