Are you planning to become a solopreneur? If yes, have you thought of incorporating digital or online marketing into your business? As per statistics, 72 percent of the marketers suggest that conventional marketing strategies are no longer enough, and online marketing can boost a company’s revenue by nearly 30 percent.
Here in this blog, we will discuss who a solopreneur is and the different types ofdigital marketingstrategies that can help solopreneurs thrive in today’s highly-competitive market.
Who’s a solopreneur?
A solopreneur or solo entrepreneur is an individual who decides to do business alone. Several small businesses begin their journey as solopreneurs. In fact, even after experiencing good business growth, several entrepreneurs still prefer running the business alone and keeping it a single-person operation.
A solopreneur handles all the aspects of the business themselves. That includes marketing, accounting, product development, and other things that fall in between.
In the present digital world, the success rate for solopreneurs is very promising. That’s because there’s so much one can do online and the digital tools available these days make operating a business much easier. Hence, it will not be wrong to say that digital marketing for solopreneurs is the route to take to market your products/services to the world and grow your business.
Below are eight types of digital marketing strategies for solopreneurs to turn their small business into a big one.
1. Set realistic goals:
Digital marketing for solopreneurs could be daunting, especially when you have several tasks to complete all by yourself. Thus, the best way to move forward here is to set clear goals that you aim to achieve each day. That helps to stay focused and revamp your marketing strategies without spending unnecessary time experimenting with varied channels and posting blindly on every social media platform.
Start with goals that help you to truly meet your business’s marketing targets. Try making these goals measurable and specific. That helps to track your marketing effort and refine your plan of action accordingly.
2. Develop a great website:
A website can break or make your business. It’s the place where all your to-be customers will land before trying your product or service, and so the website needs to be capable enough to build confidence and trust. Use your site for introducing yourself, describe your story, share why people should try your product/service.
Utilize high-quality pictures and make it easy for users to navigate your website. It will be best to use varied landing pages for different products/services. That’s significant for local website marketing and enhancing your SEO visibility. Digital marketing for solopreneurs will not seem difficult if you have a great, user-friendly website.
3. Be present on different social media platforms:
Besides creating your business website, make sure to also create an account across different social media channels, including Instagram, Twitter, Facebook, etc. These all are no-cost social networks that allow you to engage with people while portraying your content through images, videos and written posts. For your social handles, you should always use your business name so that it’s easy for people to find you. That will further help you enjoy a consistent presence on all the online channels, including your digital and website communications.
4. Leverage email marketing:
It is highly advised for solopreneurs to create an email subscribers list. That might seem like a tedious task at first, which is why many marketers suggest starting your email list by providing some kind of free item like brand giveaways, digital products, etc., in return for your customer’s email address.
It is highly advised for solopreneurs to create an email subscribers list. That might seem like a tedious task at first, which is why many marketers suggest starting your email list by providing some kind of free item like brand giveaways, digital products, etc., in return for your customer’s email address.
That email address then enters your subscribers’ list. Then, you can build an audience base to keep them informed and entertained with everything that your company is about to do.
5. Automate through apps:
If a digital marketing task needs to be completed, there is definitely an application for it. A great example here will be using time-saving applications like the content scheduling tools available nowadays. Such programs let you upload content and post them on social platforms at scheduled times and dates. As such, you no longer have to keep logging in every time you want to post content.
That allows you to use your time on other important business activities without neglecting content uploads on social media platforms.
6. Keep track of what your competitors are doing:
It will be beneficial for you to track which competitors your target audience looks up to the most and what they like about them. Use search engines, social networks, and review websites to look for conversations already taking place about your competitors.
Next, try doing what your competition isn’t already doing and tweak your goals accordingly.
7. Use video content:
Solopreneurs or small business owners should publish video content across social media channels, use video testimonials, add video content to landing pages and more. With the help of the various tools available these days, you can make videos that best describe your product/service. Video marketing is a great way to engage your target audience, capture their attention and help them know you better.
8. Once you are ready to expand, delegate your tasks:
With freelance marketplaces such as Elance, Freelancer, and Upwork gaining immense popularity, it has become easier to delegate your task to other solopreneurs or freelancers who work for reinforcing the existing group of solopreneurs across the globe.
Right from copywriting experts to design ninjas, social media managers to data mining specialists, these markets let you post long- or short-term projects as per your expectations and budgets.
Besides, these sites are also useful for finding new clients who’re already looking for your products/services.
Conclusion:
As you might have understood by now, digital marketing for solopreneurs can do wonders if done correctly. By following the above eight digital marketing strategies, you will be all set to begin your journey as a solopreneur. However, as digital marketing needs enough expertise and effort, it might not be possible for you to do everything yourself. But fret not, as Auroinfo can help you manage your online marketing campaigns while allowing you to focus on other significant business activities that need your attention.
Our experts at Auroinfo will provide you with the correct resources and knowledge you need to grow your business, create long-term customer relationships and reach untapped marketplaces via an innovative digital campaign. So, allow us to handle all your digital marketing needs and get optimal results. Connect with us today to spread the word for your business in the digital world!