Previously it was believed that the frequent usage of keywords, that higher ranking the article would achieve in the Google search results. Therefore many websites took to the norm of stuffing their content with as much as keywords possible. Here’s a short example for the same:
Such kind of content repels people altogether and not even one of your visitors would want to stay back after going through such content. Such kind of practices may lead you to a short-term success but it won’t benefit you on the long run! Nowadays, Google is quite strict when it comes to keyword stuffing. The bots have gotten smarter and quickly identify irrelevant usage of keywords and can literally tear down the entire website if you’re not careful. Google has also released a set of case examples that it considers as keyword stuffing:
- Lists of phone numbers without substantial added value
- Blocks of text listing cities and states a webpage is trying to rank for
- Repeating the same words or phrases so often that it sounds unnatural, for example: We sell custom cigar humidors. Our custom cigar humidors are handmade. If you’re thinking of buying a custom cigar humidor, please contact our custom cigar humidor specialists at [email protected]
How to have the perfect balance of keywords?
Having the right keywords in an article does hold utmost importance, but doing the same organically is also relevant since it builds your brand name across the world. Here are a few things that we feel can go longer way if used witfully:
- While some say there’s a magic number that works for keywords density – i.e. around 2-5%, we would rather recommend of using long tail keywords, instead of using the same words repeatedly.
- For words that can have multiple meanings such as ‘bats’ that can mean from cricket bats to flying bats. In these cases, Google has a database index of Google synonyms telling differences between the meanings of similar words. With the help of smart bots and algorithms, Google realises that if the website is about a cricket club, it is likely that ‘bats’ used in the website would mean cricket bats.
- Synonyms: Since Google approves of tagging and related content, Google rankings show higher results when the article that you posted have several synonyms of the keywords and even related keywords. In this way, Google identifies your website as a legitimate crafted with content website rather than containing meaningless grit of words.
Let us know about your keyword experiences in the comments below!