Today, the internet isn’t just limited to the desktop. With the rise in the number of smartphone users, more and more individuals browse the web solely through smartphones.
Can you think of the last time you visited any site on your phone and closed it because it wasn’t looking good on the phone screen? It was probably not a good experience. But what if that was your business website? You would obviously feel nauseous about it.
A responsive web design is not a mere fashion anymore but a necessity. These days, if your site cannot work on multiple devices, it will cost you in ways you may not have imagined. Thus, it’s highly crucial to have a responsive website design for your business.
Reasons why you must consider having a responsive website:
The first reason why you should consider having a responsive site is that it looks incredible. Responsiveness can make your website look amazing! The other reasons include:
Reach people who don’t have access to a personal computer:
With a responsive website design, you will be able to reach individuals who do not have the liberty to browse the internet through a computer. A responsive web design will help you be accessible to all users who are looking for you. That can help boost traffic towards your site and also improve your ranking on search engines.
Deliver fantastic user experience (UX):
You can deliver excellent UX to all your end-users. No individual likes sitting before a broken or shrunken or ever loading site. With a responsive website design, you’ll be able to give the most incredible UX that’ll make your users fall for your brand. Nowadays, many companies offering web design services provide responsive website design to serve their clients better.
Lower maintenance cost:
Earlier, if you decided to hire a web design company, they would develop two separate variants for any site- one for desktop and another for mobile devices. However, this increased the maintenance cost and effort for keeping the two variants updated. But, if you have a responsive web design, you’ll handle your site much quickly and efficiently, with the least amount of resources.
A responsive website is crucial for e-commerce sites
One of the most significant issues for e-commerce stores is abandoned shopping carts. People get cold feet or bored midway through the registration process and drop their purchase decision. Thousands of possible sales disappear.
You must determine why people are dropping their purchasing decision to clear any doubts. The challenging and long registration forms are an issue that is aggravated by poor responsiveness.
The easier you make things for your customers, the more purchases you’ll appreciate. When you incorporate a responsive web design, you gain an edge over the competitors and give your customers a smoother experience.
Digital marketing and SEO
Most people know that responsive website design and mobile speed are essential ranking factors used by a search engine for deciding the website’s ranking. Hence, ensuring that your site has a mobile-friendly design is crucial and plays a significant role in enhancing your site performance in several ways.
Another factor is that mobile phones are more convenient and easier to use, with most clients using them to access work over desktop or laptop. As such, it becomes all the more significant to have a mobile responsive website.
You might have a fair idea of how crucial it is to have a responsive web design by now. If you dream of expanding your business, you should give getting a responsive website a thought. There are numerous companies these days that offer quality web design services and can help make your site responsive.
At Auroinfo, we make sure to use the latest trends in the website design industry to help make your website responsive. Our professionals are highly skilled and knowledgeable and take ample time to thoroughly evaluate every customer’s business website/profile to provide tailored solutions. Contact us to inquire about our services and know the significance of having a responsive web design.