A click-bait in itself, how many times have you fallen for something like this only to realise it is either a prank video or some hack that never works. Don’t worry we aren’t talking about numbers, we are probing deeper into how to organically increase your YouTube subscribers.
Stop Talking and Start Promoting
So you have a new YouTube channel that needs some of both – love and attention. But without exactly the support of Youtube algorithm, your videos won’t show up in the recommended videos or search algorithms.
According to Gianni “Luminati” Nicassio you need to create more and more engaging content and then promote, promote, promote. The key to YouTube success lies in the marketing strategies. Collaborations, daily vlogging is the reason by which YouTube channel grows overnight.
The 1X4 Strategy
This plan works for video making strategy that works throughout the month – i.e uploading one new video each week. This not only makes your channel content rich, but also helps your video to get more higher search results on YouTube. People come to your channel expecting content, so the more content you make the more profitable you are from the subscribers’ point of view.
Stick to the Eight Seconds Plan
According to Gianni “Luminati” Nicassio, channels with a higher watch time are more likely to crop up in search results. For achieving the same, the first eight seconds are very crucial for everyone. This is the time that decides if your videos are powerful enough for your viewers to stay on your page and watch it for longer. Gianni says that for creators who want more people to get engaged to their videos, they need to put all the credits at the end of the video, not on the first.
For most of the people having a channel on YouTube believe that since they have higher number of YouTube subscribers, they have already made it to the top. But, it’s quite the contrary, since more number of subscribers means more videos and content expectation which ultimately means more work.
Prioritize Your Playlists
One of the best features that YouTube provides is the playlist option that contains all of your content according to relevance and popularity. Now, you need to use this as a strength and curate playlists according to your audiences’ likes and search results. For example:
New Subscribers: This playlist would contain the videos under the playlist name: “New to this channel? Watch these videos first!”. In this way, all your subscribers would be clear in their head what they want to watch first and then get on with flow automatically.
Returning Subscribers: Now this is the crowd that comes back to your channel with expectations and delivering up to their standards is crucial for your channel and giving them playlists according to the popularity seems like a good way to handle and prioritize them.
Topic-oriented Playlists: This playlist is important for popping up on YouTube search results and generally starts with ‘How To’ so naming playlists and containing related content in it based on the name is crucial for getting new visitors to look forward to your videos and identify you amongst the vast array of YouTubers.
You also need to name the videos and playlist accordingly as well as provide some solutions in the title for fetching more results. For example: if you’re making a video on ‘how to make engaging content on YouTube’ it is crucial for us to know that people would come to watch this video across the world if the solutions are effective. So you need to name the videos as: “How To Make Engaging Content on YouTube: Honest and Genuine Ways”. In this way the viewers would come to your channel expecting solutions related to the genre.
Use Pinterest Images
Well, unlike all of your subscribers, not every subscriber of yours would search you on YouTube, but also search you on Google search results. In that way, Pinterest would also help you gain top results on the Google bar, as it is also a image search website. By hiring a designer to make your videos into beautiful pinterest images, can mean a lot for your channel as well as targeting a high-volume keyword to Pinterest can go a long way as well.
Amazon Reviews Mention
Leave reviews on Amazon products that are related your channel. For example if you’re a chef and has a channel on YouTube related to the same, you can leave reviews on Amazon about knives that are best for fine chopping or microwave-safe utensils that can be used for cooking.
Those who are new to the concept of reddit and subreddits – these are communities based on topics. Your task lies at hand is to finding 10-20 subreddits and telling them about your YouTube channel or post a link to a YouTube video of yours that you’re proud of.
Creating Searchable Titles:
The best thing about having effective YouTube title and description having most relevant of the terms in them. Gianni says, “An easy way to test is to start typing into the YouTube search bar the words you WERE going to use in your title. Which search results come up?” These are the search results you need to follow for naming your videos.
Translating Popular Videos:
There’s no such hard and fast rule to success on YouTube but once you break-through you need to devise a plan that replicates success. It may seem easy, but the case is once you reach the successful pace, you need to maintain the same. The task at hand is if you’ve a popular video it is better to add subtitles to the same and thus making it easier on reachability to the audience.
Expanding Your Social Media for Facebook, Instagram, Twitter
With the help of several social media handles like Facebook, Instagram, Twitter you can easily increase the reachability and visibility of your YouTube channel. It works best if you also publish your video on social media platforms at the same time, thus contributing to the overall growth and visibility of your channel.
If you’re wondering if there are any such shortcuts to success on YouTube, let us tell you that with proper strategy and time success can be guaranteed to reach you. Remember, at the end of the day the slow and steady wins the race!