It’s the 21st century and Google is the new age yellow pages that we all refer to. Our searches vary from laundry services to restaurants and we always prefer the one with better reviews and ratings. In order to help us, Google has integrated its organic search results with its other services like maps, places, etc. As a result, we get to see the locally available services rather than those which are available in distant cities in Google Places. This provides the local startups and small to medium scale business an opportunity to grow and increase their customer base.
According to one Google survey, 50% of the people who search for any locally available service online end up visiting the place that day itself and out of that 50%, around 18% end up using these services. So why not spreading the fishing nets where the fishes are? In this fast-paced world, people hardly look up to the billboards and instead use Google to search for everything that is required to them. This way they not only get an unbiased review of the places but directions to the place on Google Maps as well as the contact numbers of the concerned individual.
So, how do these startups and small scale businesses show up on Google search results? In past years, Google came up with Google Places which is a web directory listing all the local businesses and services. This initiative was to help people find the best of services in their surroundings as well as provide visibility to the local businessmen. And for your information, getting your business listed here is hassle free too! It all starts with you making a Gmail account, uploading images of your business and writing a few words describing your products/services so that your customers would know what to expect from you and do the math. Apart from that, asking your customers to update reviews about your services on Google will help you get a better ranking amongst other locally listed competitors. But that’s not all, your ranking will also depend on the type of information you have updated and if it is complete or not.