Everyone gets excited about Google AdWords Campaigns especially when it’s up and running and telling you all about how many clicks your ads are getting. But what if we tell you there’s more to it deeper than it seems on the surface? World, say hello to AdWords Conversion Tracking!
Why Google AdWords Conversion Tracking
It is never enough to know just about how many people are clicking on your ads generated by keywords. After all, the real part lies how many real-time leads, customers you’re actually receiving, right? Well, building on the same lines Google AdWords has come up with a powerful tool called AdWords Conversion Tracking that shows you exactly how many people bought, led or called on to your website in reality rather than just fumbling into your ad. With itemized conversion details, customized conversion tracking sources this tracker gives you helpful insights that can take your business to another level. Thankfully, the setup process for the same is as easy as it can be.
Closer Look into Google AdWords Conversion Tracking Pixel
So this little snippet known as the conversion tracking pixel is needed to be created and installed on all pages of your campaign, even if the pages don’t signal any conversions. But, you can set up the tracking pixels for different purposes like a new sign-up, sales or even an inquiry call. Don’t worry, even if you have unique event codes for all of the above functions, but your global snippet will remain the same always, thus avoiding any confusion on both ends. Now let’s get into its setup, shall we?
Setting Up AdWords Conversion Tracking
Creating Conversion Pixel
Step 1: Go to your AdWords Dashboard and locate the ‘Tools’ tab and select “Conversions” under the ‘Measurements’ section.
Step 2: Create the type of conversion you’d want for the page – example if you want to track your sales, select the option ‘Websites – Track Sales and other actions on your website’.
Step 3: Now, name your conversion and select the proper category under which the conversion can be tracked – like in this case select ‘Sales’.
Step 4: After the category, insert a value for your conversion. Now you can select the same value for each conversion throughout your website, but separate values for each conversion ensure you of a better ROI tracking of your website.
*Please note that if you sell a lot of things on your website with different prices, then you may need to set different values for each conversion, and for that, you need to edit the conversion tag for transaction-specific values.
Installing the Pixel
1. Global Snippet
This snippet will take care of actions overall, especially used for remarketing apart from conversion tracking, and it can be placed on all pages of your website.
2. Event Code
Following the Global Snippet, the event code is the snippet that would report to you about all the different conversions complete with details on the website. Place it right after the Global Site Tag in the pages where you want it to be installed, between the <head> / <head> tags.
After the snippets are installed, insert Plugins ‘Insert Headers & Footers’, that allows you to just copying and pasting the code in the required area and without getting too bothered about the backend coding.
Remember about the unique codes we were talking about for different purposes? All the above steps cater to creating new conversion codes for your website. The various choices you’re offered for the new conversions are:
- Actions on your website: key page views, sign-ups, new leads, sales, purchases.
- App installs and various in-app purchases.
- Phone calls – either made on the app or the website. You can even set up a minimum time limit for the call to qualify as a conversion.
Phhew! Worth the effort, Google AdWords Conversion Tracker is a path-breaking way to get a clear picture of your website with detailed reports every day. Setting up and optimizing the same is easy and takes a few minutes to get done with, which Google is known best at delivering.