Though this maybe a war that Amazon has won and is now leading the e-commerce platform, leaving others to banter over the scraps left in its shadow. If you’re an e-commerce retailer you have to make it a point to sell on Amazon. In this war, clearly Google is swept off by Amazon.
With the future opening up the possibilities of buying via Amazon Alexa, the best thing that you can do for the sales listings isn’t related to Amazon. It’s showing up on Google. Being the largest search engine in the world, it involves a different set of criteria to Amazon’s internal search engine and ranks well on both and can also double up the benefits. And if you rank badly, then you’re keeping yourself out of a potentially massive revenue stream. Here are some tricks that you can use to get the Amazon listing to rank quickly on Google and get more sales.
Google would soon launch its new ‘Shopping’ tab in India, allowing users to search for products and directing all the users to directly search and buy the products by redirecting them to the merchant websites or ecommerce platforms for product listings.
Within the upcoming months, the Shopping tab would be piloted soon and prior to a full fledged launch before the end of the year, said one of the officials.
Google spokesperson confirms the development saying that Google is always exploring options to help consumers find the products that they wanted to shop into a quick and efficient experience from the local merchants.
Google is now already in talks with Flipkart, Paytm Mall and other big players of the ecommerce industry to contribute to Google’s shopping tab initiative. But besides the same, Google is also trying to get into the large network of registered small and medium enterprises or SMEs – from the regular grocery stores to the renowned handicraft stores to help the users find and buy the products around them directly, without the merchants listing on Amazon or Flipkart.
Google has disclosed that for now, this service is provided free of cost and experts say that this is a prerequisite before Google sets up its own ecommerce marketplace. Google has disclosed that for now, this service is provided free of cost and experts say that this is a prerequisite before Google sets up its own ecommerce marketplace. Even Amazon launched its price comparison website Junglee.com before getting heads-on into ecommerce industry.
