Google has finally acknowledged the complexity of and challenges posed by AdWords in connection to small-businesses. A recent statement released by Google AdWords, an online advertising subsidiary of Google, admitted that its advertising services have become too complicated for small-scale Australian enterprises. What was earlier a simple, DIY procedure, now takes digital expertise to compete in the global market.
Google’s Product Marketing Manager, Duncan McGarth, announced that AdWords needs further simplification so that its services can be availed by business holders belonging to all strata without having to hire professionals. Although customers have adapted well, even profited from this enhanced technology, many advertisers still struggle trying to figure out the whats and hows of the system instead of focusing valuable time on earning surpluses.